Global Beauty, a private skincare label, decided that they wanted to create their audio interview with Trademark Attorney, Erica D’Angelo into a blogpost and accompanying email newsletter.
The article. The objective was to write an article that was visual, informative, and SEO friendly. Writing the blogpost with our selected keyword in mind helped Global Beauty relay helpful information that was more searchable— making for maximum SEO value to their site.
The E-mail Marketing Strategy. Global Beauty also wanted to drive clicks to their audio episode directly from an email newsletter. I wanted to create an e-mail newsletter promoting the episode and article with engaging headlines, interesting visuals, and clear call-to-action buttons. This will help keep Global Beauty’s audience engaged, deepen brand awareness, and create more meaningful customer relationships.