At Smolder Cosmetics, I was given the opportunity to increase customer engagement and community growth by creating Instagram Ads that aligned with the brand’s voice and optimized for conversions.
By collaborating closely with the Smolder Cosmetics team, we were able to revise the marketing plan and execute brand transformation through product flat lays and YouTube content.
Product Photography: Loose Glam Dusts
Alyssa Munar, growing marketer & creative. 